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December 26, 2009

Dear reader...

Dear reader,
thank you for spending your time trying to know more about me and what I learned in my last years about marketing.
I decided to share my experience with you and take the chance to compare my opinions with yours. It does not matter if you are a professor in economic science, a successful manager or simply a self-made man as I am. I am not sharing my successes but my faults, and what I learned from them about business, about relations and more about life.

Will this blog be able to change your life? I do not think so. If you are looking for the golden rule to get rich, I am afraid this is not the blog you can find one. My huge aim is that you can find here one phrase, one single idea which can stimulate your mind in working to enhance your life.
I am sure my word will not sound 100% new, of course my opinions comes from my education, my culture and my studies. Then if this blog will be just a synthesis about all that I would have achieved my two goals: to analyze my experience and understand better what happened, and give you the opportunity not to learn from your mistakes, but learn from mine. Those mistakes made me a successful man.

This is exactly what I am today, a successful man and not just a successful entrepreneur, because I understood that it is not money what worths to live for, but happiness. That does not mean I reached the target, but at least I know where my efforts are aimed at. So… I do not think I am successful because I “have” success, but because I “tend” to success.

That is all, and I wish it will be enough to convince you to share together our life experiences. As George Bernard Shaw said: “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas”.

I really appreciate your interest. Let’s share.